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When we talk about the consumer, if they see an ad for a product or service that seems to be perfect for them then they will rejoice over their luck. Companies make these scenarios possible through proper strategic market research. Market research will offer valuable information about the target market so that the company will […]
In depth interviews can be defined as an interaction and a dialogue between two people, in which the researcher formulates certain questions related to the subject under investigation, while the investigator verbally provides the information that is requested. The in depth interviews is part of the CATI Research Methodology. It is an unstructured and direct […]
Marketing research is key to finding the perfect strategy to reach your audience. It also helps businesses understand the reasons why customers prefer their products or services compared to their rivals. However, the way one conducts market research can affect the quality of the data and how accurate your business decisions can be. It’s one […]
Businesses run on the lifeblood of information regarding their customers and the efficiency of their operations. This connection with your clientele is crucial to understanding the appeal of your business and how you can improve it further. No one would like a company that doesn’t lend an ear to the wants and needs of the […]
When looking over all the possible opportunities in business, there’s always the need for data analysis and gathering. Surveys, questionnaires, and all sorts of methodologies are employed to gain further insights to the preferences of their customer base. Most importantly, it helps a business keep track of all the important decisions they must face when […]
Connecting to your audience can be difficult without having even an inkling of information to work on. We live in an age where data is used to propel businesses forward, giving them an edge that previous iterations couldn’t even fathom. Market research services are the future and EPSI Data Collection Services is the company that […]
If you’re a business that’s looking to optimize its output and business operations, then you’ve already made attempts to collect data regarding customer satisfaction or your partnership with other businesses. Often, the amount of data you have to sift through is beyond what the average business manager can handle. Without expertise in data analytics and […]