Posts

EPSI Data Collection Services – Importance Of Types Of Market Research

/in /by

When we talk about the consumer, if they see an ad for a product or service that seems to be perfect for them then they will rejoice over their luck. Companies make these scenarios possible through proper strategic market research. Market research will offer valuable information about the target market so that the company will be able to develop services and products that look appealing to consumers.

Now, let’s know about market research here.

What Is Market Research In A Business?

Market research involves gathering data so that the business can learn more about the target demographics and the audience so that they can make an informed decision which will be effective and ultimately help the business succeed.

Market research is a vital part of any business strategy whether the business is B2C or B2B type, big or small, new or old. The research will offer the answers to all the questions the business has to make the right decisions so that they can make the right decision based on the data.

But handling the market research along with the business operations will be a difficult task. Knowing this, many companies offer market research services which are offered at an affordable price which makes it the best choice to hire.

You can use the EPSI data collection services to move the business toward the success path. When you need to identify the market trends then you can carry out the market research and achieve a long list of important business goals. To achieve the business goals, the results from the market research will help you in many ways.

EPSI data collection services

Types Of Market Research You Can Carry Out Using The EPSI Data Collection Services:

When we talk about market research, know that it is a broad category. In fact, there are many varieties of market research that you can use to meet specific business goals. Here let’s know about different types of market research.

1.Brand research – Brand research is usually focused on creating and refining the company brand to make a courageous and favourable impression on the target market. You can know about the level of brand awareness among the target audience and how loyal are the customers to your brand. Also, you can know about the qualities that the people associate with your company and other aspects of market research services. Especially you can understand the relationship of your company with your target audience.

2.Evaluation of marketing campaign – This type of market research especially focuses on knowing the effectiveness of the marketing campaign. You will be able to evaluate how many people have seen your ads or the click-through rate and many more. This information will help you create the next better campaigns that will help you get better results.

3.Competitor research –Competitor research will focus on the competition that will help you gain valuable data that will help your company move ahead of your competitors. You can learn their strengths and weakness and understand how to improve your business and make it stand out in the competition.

Follow Us On Our Social Media Pages

Twitter & Linkedin

EPSI Data Collection Services – Employ The Best Market Research Firm For Your Business’s Future!

/in /by

Marketing research is key to finding the perfect strategy to reach your audience. It also helps businesses understand the reasons why customers prefer their products or services compared to their rivals. However, the way one conducts market research can affect the quality of the data and how accurate your business decisions can be. It’s one of the main reasons why experts in the field of market research are so highly sought after.

EPSI Data Collection Services is here to help business of all sizes and industries. We offer clients access to various methodologies and modes of surveying customer information. CATI Research Methodology and research consultation is a service that we offer to various businesses, but what does it really amount to? What can the CATI Research Methodology offer you in terms of business opportunities.

Here, we’ll go through all the details of the CATI methodology and how we use it to generate high-quality results for you to peruse. We’ll also tell you how we implement CATI to real-time interviews and the ways it benefits the solving of both Business-2-Business and Business-2-Customer research problems.

Why CATI Research Methodology Fits Interview-based Research

CATI stands for “Computer-Assisted Telephone Interviewing”, meaning that the interviewer has access to computers when encoding interview results. It also typically involves the usage of CATI software programs meant to handle raw data and other aspects of the research plan. This allows for a plethora of advantages that makes the research process faster and more efficient:

1. Concentration and Focus

Having an automated system deal with instructing participants on how to answer the interview can help interviewers concentrate on their jobs. It also saves them the trouble of having to manually input data within the database as the software itself enters data as it arrives.

2. Live Feedback From Interviewees

One aspect of research is its dynamic nature and how different circumstances may require changes to the plan. Researchers can ask more in-depth questions to participants to see what could be improved. Another way of improvement is that researchers can look into the raw dataset and see the sort of data that they’re gathering.

3. Compatibility With Several Interview Modes

Lastly, the CATI Research Methodology can be used alongside other modes of conducting interviews such as online surveys and telephones. Mixed-mode interviewing modes can also work with CATI Methodology and is usually the preferred method when conducting research about business partners.

Market Research and CATI – A Reliable Method Of Gaining

CATI Research Methodology can be a great way of streamlining the research process but what does a business gain from faster data processing and analysis? Having an easier time processing business trends and future opportunities can help you gain an edge against other rivals in your industry. You’ll be at the forefront of your field and help you to grow your brand farther out of your local area.

Customer Relations is also a great reason as to why you’d want to constantly conduct market surveys. Its important to know the expectations of your clients and the things they want changed or kept the same. It also allows you to see if there are other needs that you could satisfy through new products and services that you could release in the future. The sky’s the limit when it comes to the many things you can do with the right approach to market research!

EPSI Data Collection Services – The Best In Tracking Customer Trends and Market Opportunities!

EPSI Data Collection Services is here to assist you in creating the perfect research plan to fit your business needs. Our team of specialized experts know the best ways to conduct interviews and surveys that reach your customers. Whether you’re working in an international capacity or just one to check up on your local reach, we can help you get the sort of data you’d want when making important business decisions.

Visit our official website and read all about our different methodologies and services that we offer to every single one of our business clients. We hope to be your esteemed partner in making your business a prime competitor within your industry.

Follow Us On Social Media Pages

Twitter & Linkedin

Convincing Reasons To Use EPSI Data Collection Services

/in /by

Do you need to conduct market research for your business growth? Conducting the research yourself can be challenging and you may or may not get the expected results. Especially if you have to do it on a large scale then you will find it difficult to handle it on your own.

Knowing that the strategic decisions rely on the market research data and gathering accurate data is the key to success. Then know that you should not do any mistakes when it comes to market research. If you think that it will be challenging then the best way to handle it is by hiring market research services.

What Are Market Research Services?

These are the services which scale from simple survey designing to the survey which is full-service market research. The services include creating the marketing strategy, gathering data, collecting required data from the surgery, reporting the activities and completing the task by submitting the report required by the company.

You can handover the research activities to the EPSI data collection services and be stress-free. If you wish you can participate in each step of the research so that you can learn how to carry out the research.

Otherwise, you can handle your business activities since the experts in this field will handle the research.

Reasons To Use The EPSI Data Collection Services:

1.Agility and speed – Everyone speaks about agile when it comes to market research. This is because we all operate in a dynamic market. The speed at which the market dynamics shift is intense and businesses need to be on top of the game consistently. Carrying out the research with the help of market research services will help you forecast the shifts. They will target the right audience and collect the feedback with a high level of flexibility and high speed.

2.Deep domain expertise – With the EPSI data collection services you will experience a high level of expertise which is a crucial factor to consider when it comes to research. The team of expert researchers will possess more skills and experience that will help in conducting the best research at its best.

3.Innovative technology – The science of research advancing rapidly with new research techniques emerging. The advantage of using the EPSI data collection services is that you can use the advanced technologies automatically. The experts will suggest using the right technology based on the research method used. You can also customize the survey looks and feel that match your goals.

4.High focus on goals – Outsourcing the market research services will make your effort less and reduce the time required for the research. As a businessman, you can focus on the business while the professionals in the company will carry out the research. They will carry out the research based on the business goals and help your brand grow. Since they are professionals, they will offer accurate data and these data are worthy to make the decision-making.

Follow Us On Social Media Pages

Twitter & Linkedin

Data Collection and Online Qualitative Research: Its Importance To The Market

/in /by

When we say, “knowledge is power”, it can be difficult to visualize for the average person. However, the modern age has made us emphasize the collection of data and constant research on the latest market trends. This long process requires the constant supervision of researchers and project managers that already know the insandouts of Qualitative Research.

If you’re in need of an industry partner with experience in Market Surveys and survey data collection, EPSI Data Collection Services is your best bet. We boast 20 years of quality research work, aiding Nordic Companies with gathering vital information regarding their businesses.

Data and the Market Today

As the internet and wireless services become more mainstream, companies now have access to a plethora of information regarding their business. This wellspring of information has become the strategic backbone of many companies looking to expand further. All the data gathered from in-depth interviews and other online qualitative research methods can help you to call trends and make use of opportunities that are starting to pop up.

Most importantly, a business can stay well ahead of the competition through all the insights gathered on what consumers like. Market conditions are also an important factor these days, especially with the turbulence we’re experiencing with the prices of different commodities.

Learning about ways that your company can adapt to the rapid changes experienced by the market today is the most important lesson that your business can learn. However, research is a complex and multi-faceted string of actions that requires intense planning for success. Several businesses have hired data collection services to handle the market research side of things, allowing them to focus on the actions necessary for their futures.

Online Qualitative Research: Reaching Your Market

Qualitative research concerns itself not only with the numbers gathered but consumer behavior and future trends. Of course, the data itself is still important. However, the interpretation of said data is necessary to fully utilize any potential opportunities opened by the research effort. This is especially important for large company events such as product releases and other hype-generating events.

There are various methodologies that can be used when conducting Online Qualitative Research:

In-Depth Interviews

The use of interviews in collecting data helps by giving businesses a closer idea of certain issues within the company. The use of interviews allows businesses to gain extremely detailed information on whatever subject they’re currently looking into. With the aid of a highly skilled interviewer, they can ask a customer in greater detail what they like and what they would want in the future.

This goes the same for research that investigates potential business partners. In-depth interviews can give you a sense of what it would be like to work with said business. This helps remove any biases and wrong assumptions created by marketing data that’s all numbers and volume. Judging the best industry partner doesn’t just involve looking at the numbers, the qualitative side of things is another important concern.

Survey Data Collection

Another popular method used by businesses and companies nowadays is online surveys. Mostly used to gather data on a specific audience, many companies use these surveys to gain information from all over the world. It also has the benefit of being a faster way to gather data for use in business strategy.

Businesses that want the most value out of their research efforts should look into the use of online surveys. Almost all aspects of an online survey can be automated, including the handling of all the data gathered from participants. It’s also a versatile research method as it can be fitted with various forms of questions and response formats. Whether you’re looking for a yes-no question or want a more detailed essay, an online survey can be a good method for that.

Although, it’s important to note that the online interface presents some unique challenges. This method does not reach potential participants that do not have access to the internet. Surveys that offer incentives may also be subjected to “Survey Fraud”. For that, businesses tend to hire data collection services to avoid many of these disadvantages.

Get in touch with our data collection firm through our official website. See how our long-standing service can help you plan for the future.

Follow Us On Social Media:-

Twitter & Linkedin