Business-to-Business (B2B) interviewing is the key element in nearly all industrial market research surveys. It dictates the accuracy and depth of information obtained and very often leads to conclusions and recommendations.
We have team of professionals trained in Multi Languages and who have conducted interviews including c-level, over the last five years. The following parameters are implemented and practiced;
- Fully-Structured format.
- Planned calls (time, preparation, personalization and creativity).
- Elicitation of rich, meaningful open-responses.
- Graduate and experienced team members.
- Daily technical training to all team members.
- In-house rules followed to yield dividends in the quality and quantity of information obtained.
And site for other metholodogies
B2B and B2C RESEARCH ( QUALITATIVE)
We understand qualitative research is often employed when there is a problem and no clear solutions exist, as in the case above that elicits the following questions: Why are customers complaining about XX? How could we make it better? In this context, collecting “good” information or words (qualitative data) is intended to produce information that helps you to answer your research questions, capture the phenomenon of interest, and account for context and the rich texture of the human experience.
EPSI Data Collection Services has a great pedigree in conducting MultiLanguage Online Surveys and we are expert in designing, programming and hosting surveys.
1-on-1, recorded and transcribed or structured or unstructured; we actively listen and question, probe, and prompt further to collect richer data. As many research questions that can be answered with surveys can also be answered through interviews, but interviews will generally yield richer, more in-depth data than surveys.
FOCUS GROUPS / ONLINE COMMUNITIES
Gather information in group setting. EPSI Data Collection Services is capable of deploying number of focus groups required based on the questions asked and the number of different stakeholders involve.
TEXTUAL OR CONTENT ANALYSIS
We investigate changes in official, institutional, or organizational views on a specific topic or area to document the context of certain practices or to investigate the experiences and perspectives of a group of individuals who have, for example, engaged in written reflection.
Desk research involves the investigation of data that has already been collected (often referred to as ‘secondary data’). At EPSI Data Collection Services we appreciate the value of desk research, and we encourage our clients to look to the public domain, or indeed to their own previous studies, for data that will add context and insight to any research we undertake on their behalf. This is another example of how we help clients to get more for their money.
We have extensive experience of carrying out desk research to assess market opportunities and competitor activities. Thorough searches of the Internet, newspapers, journals, industry databases, government websites and a range of other sources can provide a cost effective way to collect data. Some of the benefits of desk research include:
• Secondary data is easily accessible and will save you time and cost.
• It will help the researcher to understand the research problem, generate hypotheses and determine the most effective methodology and sample for future research.
• The time and budget that is saved will leave more resource to explore new areas for consideration, and for greater in-depth analysis.
• It gives a basis for evaluation and allows for comparison over time.
YOU WANT TO BUILD YOUR OWN CUSTOMER PANEL?
A customer panel is an exceptional opportunity to learn more about your customers’ points of friction and success stories. And, along with using that material to inform your future marketing strategy, it can also inspire your marketers to work harder by reminding them why what they’re doing matters.
EPSI Data Collection Services will dive into best practices when hosting a customer panel for you — including what makes a “good” customer for a panel, how to ask effective questions during a customer panel, and why a customer panel is critical for creating alignment across your marketing team
A customer panel is a fantastic option to demonstrate how much your company cares about your customers’ perspectives — and enables you to align your team under one shared vision: the customer